This past summer I worked with Inphinet Interactive Communications, Inc. and helped design the their relaunch of FindAccountingSoftware.com. The goal of the redesign was to improve SEO, web page optimization, and overall traffic. The photo above is a screenshot of the redesign.
The new site went live on New Years Eve 2009. We’ve seen some great stats…
- Organic Google visitors are up from a monthly average of just under 3,000 to now just under 22,000. A 733% increase!
- Our overall monthly traffic has almost doubled at no increase in Adwords expenditures from last year.
- Our total conversions have more than doubled.
Note: I only have Analytics data that dates back to May of last year, so I had to use a few averages to arrive at these rough stats.
It’s been a fairly successful launch. All of these improvements have come at really no change to the company’s core service in matching accounting software vendors and support with customers.
Anyways, if your business needs accounting software, use these guys. I couldn’t imagine trying find the right accounting software among the 2,500+ developers, 6,000+ non-customized programs, and 12,000+ accounting software vendors in the industry. You get streamlined, unbiased software matches since vendors don’t bid on potential clients in the service, they apply for the potential clients/projects. It’s a pretty cool win-win-win (vendors/customers/lead generation service) business model.
